Case Study 

As a part of my Public Relations Cases and Campaign Class, I was tasked with analyzing and studying an international public relations campaign and present it to the class. I decided to present Sony's rollout of their newest console, the Playstation 5. I discussed how their use of influencers, owned media, and earned media allowed them to generate unmatched levels of excitement for a gaming console during a time of upheaval presented by the COVID-19 pandemic.